Wrongful Conviction The American Judicial Process ...

Wrongful Conviction in the American Judicial Process: History, Scope, and Analysis Abstract This paper addresses the historical, current, and anticipated extent of wrongful convictions in the legal procedure of the United States. Thus, various examination studies are checked on with a specific end goal to distinguish the pattern of this issue, focus its inception, and propose arrangements. In particular, the paper addresses the implications of the growing American custodial system and the decrease in crime clearance rates important for the adequacy of the current equity process. It further inspects wrongful convictions as a social issue from an interactionist point of view concerning racial and monetary imbalance and considers the relevance of naming hypothesis in that. Lastly, it distinguishes the most unmistakable reasons for wrongful conviction from a functionalist view and offers suggestions toward tending to it later on. Most Americans harbor the assumption that their criminal equity framework is reasonable and blind. Inside that from the earlier daydream, a presumption is made that no individual should ever be sentenced for a wrongdoing that he or she didn t confer (Huff, 2002; Marquis, 2005). The thought that a free citizen could be unreasonably sentenced to jail or executed by the State is oppositely contradicted to the idea of sensible treatment expected in the United States. In fact, crowds sympathize with characters, for example, John Coffey (Michael ClarkeShow MoreRelatedWrongful Conviction And Wrongful Convictions1956 Words   |  8 PagesThe topic of wrongful convictions will be discussed in this research paper. Wrongful conviction is defined as the conviction of a person who is accused of a crime in which, in the result of subsequent investigation, proves erroneous. These persons who are in fact innocent, will be wrongly convicted by a jury or a court of law. Background and Justification Since 1923, when Judge Learned Hand said that the American judicial system â€Å"has always been haunted by the ghost of the innocent man convictedRead MoreCommercial Liens - a Potent Weapon Essay32374 Words   |  130 Pages | Table of Contents Chapter 1 †¢ Introduction †¢ Scope and Purpose of Manual †¢ Some Notes on the Sample Briefs †¢ The Commercial Lien Strategy - Background †¢ Some Examples of the Strategy †¢ The Power Of Commercial Liens Chapter 2 †¢ Theory of Commercial Lien Strategy †¢ Introduction †¢ The Commercial Affidavit Process †¢ Constitutions as Enforceable Contracts †¢ Bonding of Government Officials ChapterRead MoreCorporation (Fisch) Outline Penn Law Essay62808 Words   |  252 Pagesâ€Å"undisclosed.† o Hanson v. Kynast (S.C. Ohio 1986) scope of the agency relationship ââ€" ª Facts: Hanson sustained a paralyzing injury from Kynast during a lacrosse game. Ashland (the university) will be liable if an agency relationship is established (secondary liability- RS) ââ€" ª Issue: Whether Kynast was acting as the agent of Ashland such that the university could be held liable for Kynast’s wrongful acts? ââ€" ª Holding: No, Kynast was not acting asRead MoreLaw Enforcement in the 21st Century15936 Words   |  64 PagesPearson Education, Inc. st Chapter Out line INTRODUCTION The Themes of the Book The Police Function: Social Control and the Use of Force Policing Within the Rule of Law: The Challenges of Discretion The Delicate Balance: Crime Control versus Due Process The Levels of Law Enforcement Municipal Agencies County Agencies State Agencies Federal Agencies Department of Justice Department of Homeland Security Department of the Treasury U.S. Postal Service Tribal Agencies Chapter Objectives ââ€"  Describe theRead MoreEssay Paper84499 Words   |  338 Pages(SHARP) Implementation Guidance will be incorporated in the next major revision. *Army Regulation 600–20 Headquarters Department of the Army Washington, DC 18 March 2008 Effective 18 April 2008 Personnel–General Army Command Policy History. This publication is a rapid action revision (RAR). This RAR is effective 20 September 2012. The portions affected by this RAR are listed in the summary of change. Summary. This regulation implements DODI 1332.14 and DODI 1332.30. It prescribesRead MoreOverview of Hrm93778 Words   |  376 Pagestogether Individual vs. Group behavior and Teams History of HRM New trends at workplace with changing environment Workforce diversity, pros and cons Functions of HRM Relationship between HR specialist and line managers Legal and ethical issues in HRM Human resource planning (HRP)Human resource information system (HRIS) Job analysis Job analysis continued Job analysis outcomes. Recruitment Source of recruitment Selection Selection Tests Selection process, continued Socialization Training developmentRead MoreHuman Resources Management150900 Words   |  604 Pagesmost of the fastest-growing occupations percentagewise are related to information technology or health care. The increase in the technology jobs is due to the rapid increase in the use of information technology, such as databases, system design and analysis, and desktop publishing. The health care jobs are growing as a result of the aging of the U.S. population and workforce, a factor discussed later. Chapter 1 Changing Nature of Human Resource Management 5 FIGURE 1—1 The 10 Occupations withRead MoreFundamentals of Hrm263904 Words   |  1056 PagesHRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights and Discipline 84 PART 3 Chapter 5 Chapter 6 Chapter 7 STAFFING THE ORGANIZATION Human Resource Planning and Job Analysis 110 Recruiting 132 Foundations of Selection 154 PART 4 Chapter 8 Chapter 9 TRAINING AND DEVELOPMENT Socializing, Orienting, and Developing Employees 182 Managing Careers 208 PART 5 Chapter 10 Chapter 11 Chapter 12 Chapter 13 MAINTAININGRead MoreInternal Revenue Code 1939278050 Words   |  1113 Pagesarrangement of the same, and, therefore, no inference, implication or presumption of legislative construction shall be drawn or made by reason of the location or grouping of any particular section or provision or portion thereof, nor shall any outline, analysis, cross reference, or descriptive matter relating to the contents of said Title be given any legal effect. SEC. 7. EFFECT UPON SUBSEQUENT LEGISLATION.—The enactment of this act shall not repeal nor affect any act of Congress passed since the 2d dayRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesI 111TH CONGRESS 1ST SESSION H. R. 3962 To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes. IN THE HOUSE OF REPRESENTATIVES OCTOBER 29, 2009 Mr. DINGELL (for himself, Mr. RANGEL, Mr. WAXMAN, Mr. GEORGE MILLER of California, Mr. STARK, Mr. PALLONE, and Mr. ANDREWS) introduced the following bill; which was referred to the Committee on Energy and Commerce, and in addition to the Committees on Education

Internet Violence And Cyber Bullying - 3649 Words

With the fast growing advancements in technology, people in all age-groups, whether young or old, are hooked on with these emerging technologies. The use of internet is prevalent showing its global consumption. Social media have been available even to the young population. They are effective means of communication, socialization, and in collecting and sharing information. However, internet is becoming unsafe and hostile. They do not just serve its real purpose; instead they become effective means for bullies to perform offences or harmful activities anonymously (Davison Stein, 2014). Internet-related abuses and cyber bullying has long been a concern of schools and universities, the government and the whole community. Efforts have been put forward to combat cyber bullying that includes prevention programs at the community, school, and family levels. Nowadays, it is not strange to hear or encounter incidences of internet abuses and cyber bullying. Spending too much time, inappropriat e use of the internet and with the introduction of social networks, people became more vulnerable to any of those internet-related abuses and cyber bullying (Australia Counselling, 2013). Anti-bullying programs and services that combat cyber bullying and internet abuses are primarily designed to control and discourage bullying that may take place both online and offline. Anti-bullying programs are also intended to raise awareness of bullying among children, parents and teachers, to increaseShow MoreRelatedThe Prevalence Of Internet And Social Media794 Words   |  4 Pagesaccess to internet and social media to be a reality. The prevalence of internet and social media in everyday lives has transformed interpersonal contacts to be as effective and convenient as they have ever been in the history of human civilization. Unfortunately, the advantages of technological advancements in modern communication were also accompanied by significant cost to contemporary society. Namely, the gradual emergence of cyber violence, particularly incidents of cyber bullying received increasingRead MoreThe Problem of Cyber Bullying1323 Words   |  6 Pages(â€Å"An Old Problem with a Ne w Face†). Since the rapid growth of technology, cyber bullying has become life-threatening for too many teenagers. Now that teenagers have phones and technology almost twenty-four hours a day, they are putting themselves at a greater risk of being cyber bullied. Cyber bullying is different from regular, old-school bullying; cyber bullying is using the internet to ruin the life of other teenagers. â€Å"Cyber bulling is when a teenager is tormented, threatened, harassed, humiliatedRead MoreMorality - Cyber Bullying948 Words   |  4 PagesCyber Bullying Cyber-bullying is when a person is harassed, embarrassed, intimidated, terrorised, tormented, threatened, or otherwise targeted by person using the Internet, interactive and digital technologies or mobile phones by means of threats, sexual remarks, negative labels, ridicule, false statements or disclosure of personal data. it is sometimes referred to as cyber-harassment or cyber stalking. The methods used are limited only by the childs imagination and access to technology. TraditionalRead MoreTechnology Is Harmful1545 Words   |  7 Pagesjunkies† show similar addiction to the internet as to those who suffer from alcoholism (Arnaut). The internet is becoming a necessity to those. They begin to build-up a tolerance to it so they need to go on more and more a day to get the feel that they used to get for going on just half or less of the time. This is similar to alcoholism. In fact, people are getting so addicted to the computer technology that they’re have been various increases on the use of internet addiction web pages as well as distressRead More Cyber Bullying Essay1447 Words   |  6 PagesHalligan kill[ed] himself after months of harassment, including instant messages calling him gay† (Billitteri.) Cyber bullying is much more dangerous than traditional bullying, and should be punished with much stricter guide lines, not just within schools but within criminal courts as well. Traditional bullying was done on school grounds, at the bus stop, or walking home, but today cyber bullies leave teens vulnerable to the abuse with no place to seek refuge. â€Å"Its a non-stop type of harassmentRead MoreHarassment And Bullying On Social Media1568 Words   |  7 PagesHarassment and Bullying on Social Media What is the history of this topic? Since the beginning of time people have always had an instinct for the desire to survive. Through this instinct of survival comes competition, where people feel the need to surpass others to get what they want, which has not changed as humans have evolved (Donegan, 2012, p.34). The aspect of competition occurs in many aspects of our life including in our education, social and economic systems. In the U.S., capitalistic societyRead MoreCyber-Bullying: A Brief Research Proposal Essay1685 Words   |  7 PagesIntroduction Internet usage in children and adolescents has been increasing in a steadily fashion in the past number of years and with the increase in internet usage, a new form of bullying has developed – Cyber bullying. Cyber bullying can be defined as â€Å"the electronic posting of mean-spirited messages about a person,† (Merriam-Webster, 2012). This form of bullying can come through various mediums including but not limited to text messages, emails, videos, and social networking sites. There isRead MoreThe Internet and Cyberbullying Essay576 Words   |  3 PagesCyber Bullying Nowadays, the Internet is regarded as the most widely used source of social media and the fastest way to exchange knowledge and information all over the world, playing a vital role in everyone’s daily life. The internet has countless functions, useful for everyday work and entertainment, but it is being abused by people nowadays. One of the ways it is being abused is by cyber bullying. Cyber bullying is when people use the internet to make fun of others, belittle them, andRead MoreThe Debate On Traditional Bullying And Cyber Bullying1152 Words   |  5 Pagessocial media gets popular and provides an easier access to the Internet, the more difficult it gets to control people’s outburst. Many people wonder, â€Å"What is the difference between traditional bullying and cyber bullying?† â€Å"What is cyber bullying?† Traditional bullying is when a person is bullying another person face to face. However, with cyber bullying is different. Cyber bullyi ng occurs through out social media and on the Internet. Once in a while I overhear a person questioning about how teensRead MoreCyber Bullying Is A Serious Problem1569 Words   |  7 PagesOur generation depends solely on the internet, using it for social media, entertainment, and study purposes. What is behind the internet that we do not realize? Bullying comes in many different forms whether getting targeted on the playground, at work, or even on the internet. Bullying is a violent and harmful act. This violence has been around for as long as schools have been around, but bullying has increased elsewhere. The act of cyberbullying, which is bullying that takes place on any form of technology

Technology In Education Essay Example For Students

Technology In Education Essay Providing Representations in Multiple Modalities Mathematica software enables students to see a graphical representation of any function. By changing equations or using different values for variables, students develop a deeper understanding of mathematics by viewing changes in the graphical representations. A key understanding in pharmacy education is that the action of drugs depends on the fit between particular molecules in the body and the molecular structure of drugs, in a kind of lock and key relationship. However, students often have difficulty visualizing molecules as three-dimensional objects. A pharmacy professor uses molecular modeling software to create self-paced assignments which require students to manipulate molecules, developing visualizing ability and understanding of drug-receptor relationships. (Contact: Dr. Marc Harrold) Drilling Students on Basic Concepts to Reach Mastery Software tutorials exist for many modern languages, enabling students to learn basic grammar through self-paced learning, exercises, and tests with feedback about their performance. HyperMap provides students with practice in interpreting geological maps. The software presents a series of regional maps with dominantly planar contacts, then asks students a series of interpretive questions on three-dimensional geology and geologic evolution of the region, providing immediate feedback on right and wrong answers. (Contact: Intellimation 1-800-368-6868) Facilitating Collaborative Activity among Students Classrooms of networked computers using software such as Daedalus enable students to spend class time doing group pre-writing exercises, electronically discussing controversial questions, and peer reviewing one anothers writing. A computer conference is established among students enrolled in strategic management courses in Korea, Egypt, Finland, and the United States. Students discuss topics specified by the instructors, such as advertising and the environment. They also complete a team project such as finding a solution to a real-world environmental problem, with each team including students from each country. Seeing Interconnections among Concepts Victorian Web presents text and images of Victorian England. Students can explore how the social context, economics, religion, philosophy, visual arts, and literature of the period might be interrelated. Inspiration enables students to brainstorm and explore relationships among concepts through both visual diagramming and outlining. Students can work individually or in small groups to develop maps of related concepts they have studied or to organize ideas prior to writing. The technology makes possible moving seamlessly between verbal and visual modes (left and right brain?) and instant revision. Learning to Use the Tools of Scholarship A vast repository of computer-based research data is available from the Inter-University Consortium for Political and Social Research for fields such as health care, organizational behavior, census, economic behavior and attitudes, and legislative bodies. Students can perform secondary analyses on these data, thereby learning how to frame research questions, analyze data, and interpret results. Perseus is an encyclopedic database of Greek archaeology, history and ancient texts with Greek and English translations and morphology. This database includes site plans, coins, sculpture, and poetry. Perseus allows students to ask questions and seek answers from authentic primary source materials. Simulating Laboratory Work A.D.A.M. (Animated Dissection of Anatomy for Medicine) is a simulated human being with all anatomical structures from skin to bone. Students can explore various facets of human anatomy by simulated dissection, learning how structures relate to one another. In analytic chemistry, SpectraDeck displays actual infrared and mass spectra as if created by an instrument. Students can query the system to determine the cause of a peak or investigate different types of compounds. Instrument simulation permits the student to gain experience with otherwise unavailable analytic techniques. Factors Influencing Faculty Use of Instructional Technology Although shortage of equipment, facilities, and institutional support may play a role in inhibiting use of technology, Geoghegan (1994) argues that the most important reason for limited use is in the human realm. He puts forth a model of innovation and change which indicates an approximately normal distribution when number of new adopters are plotted against time. Along this continuum, he identifies five categories of adopter: innovators, early adopters, early majority, late majority, and laggards. .u554728abe4d6b107ba247addf005ea68 , .u554728abe4d6b107ba247addf005ea68 .postImageUrl , .u554728abe4d6b107ba247addf005ea68 .centered-text-area { min-height: 80px; position: relative; } .u554728abe4d6b107ba247addf005ea68 , .u554728abe4d6b107ba247addf005ea68:hover , .u554728abe4d6b107ba247addf005ea68:visited , .u554728abe4d6b107ba247addf005ea68:active { border:0!important; } .u554728abe4d6b107ba247addf005ea68 .clearfix:after { content: ""; display: table; clear: both; } .u554728abe4d6b107ba247addf005ea68 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u554728abe4d6b107ba247addf005ea68:active , .u554728abe4d6b107ba247addf005ea68:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u554728abe4d6b107ba247addf005ea68 .centered-text-area { width: 100%; position: relative ; } .u554728abe4d6b107ba247addf005ea68 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u554728abe4d6b107ba247addf005ea68 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u554728abe4d6b107ba247addf005ea68 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u554728abe4d6b107ba247addf005ea68:hover .ctaButton { background-color: #34495E!important; } .u554728abe4d6b107ba247addf005ea68 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u554728abe4d6b107ba247addf005ea68 .u554728abe4d6b107ba247addf005ea68-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u554728abe4d6b107ba247addf005ea68:after { content: ""; display: block; clear: both; } READ: The Parts of Speech Essay There can be a chasm between early adopters and the early majority, such that the innovation is never adopted by the mainstream. In the case of faculty and use of instructional technology, Geoghegan contrasts early adopters, who are risk takers, more willing to experiment, generally self-sufficient, and interested in the technology itself with early majority faculty who are more concerned about the teaching/learning problem being addressed than the technology used to address it, view ease of use as critical, and want proven applications with low risk of failure. Thus, university support groups should include staff with good pedagogical understandi ng and basic knowledge of a wide range of academic and professional disciplines. A survey carried out at Western Michigan University in 1993 (Spotts ; Bowman, 1993) lends credibility to Geoghegans ideas. Factors identified by more than half of the respondents as important in influencing the use of instructional technology were: availability of equipment, promise of improved student learning, funds to purchase materials, compatibility with subject matter, advantages over traditional methods, increased student interest, ease of use, information on materials in their discipline, compatibility with existing course materials, university training in technology use, time to learn the technology and comfort level with technology. Why Use Instructional Technology? Students can be actively engaged in learning, leading to greater time on task and greater depth of knowledge Student learning can emphasize continuous improvement of a piece of work, a concept sometimes called D.I.A.T. or Doing It Again Thoughtfully (Steven Ehrmann, final report of Project Flashlight) Students can work more collaboratively with one another Students can be given more practice with feedback Students can examine their existing conceptions and update or modify Learning materials can be provided to match the learning style of the learner Self-paced learning may be possible, with study and practice until the student reaches his/her personal best Classroom dialogue can extend beyond the time and space constraints of class time Students can learn by working on complex, open-ended, realistic (or real-world) tasks Faculty can restructure their role, using individual and peer-group work or technology for some purposes, thereby freeing time to make their unique contribution to student learning Perhaps most importantly, faculty find rethinking their teaching an energizing and regenerative experience!

Marijuana Essays (1750 words) - Cannabis Smoking, Entheogens

Marijuana History Marijuana originated in the middle east (Taiwan, Korea). China plays an important part in Marijuana's history. Hoatho, the first chinese physician to use Cannabis for medical purposes as a painkiller and anesthetic for surgery. In the Ninth Century B.C., it was used as an incense by the Assyrians Herbal, a Chinese book of medicine from the second Century B.C., was first to describe it in print. It was used as an anesthetic 5,000 years ago in ancient china. Many (*) ancient cultures such as the persians, Greeks, East Indians, Romans, and the Assyrians for many things. These were what they used it for: the control of muscle spasms, reduction of pain, and for indegestion. Imagine that if they still practiced this, instead of taking an Alka Seltzer after you had mom's Chili or Tacos, you might be sitting in the living room on the LAY-Z Boy, smoking a joint or however they would take it. The folk medicine of Africa and Asia have used it as an herbal preparation. A "mythical" and "legendary" pharmacist and emperor Shen Nung thought using it as a seditive was all right. In 2,700 B.C. that same "mythical" emperor said it helped female weakness, gout, rheumatism, malaria, beri-beri (?), contipation, and absentmindedness. In 1979 (A.D.) Carlton E. Turner visited China and found marijuana was not in use in formal medical places. J. D. P. Graham of the Welsh National School of Medicine wrote, "One not need take to seriously the anecdotal use of it's use for many purposes in China or by the Hindus in the pre-Christian Millennia ...and by the Arabs!" In 1890 in England's "Lancet" said cannabis extract was good for neuralgia, fits, migraine and psychosomatic disorders but not for rheumatic conditions. It is not easy to tell the dosage because of the variations in potency and the irregularity in absorbtion. The time delay before the onset of the possible effects of marijuana lowered it's popularity as a medicine as did the introduction of a variety of new and better medicines like aspirin, morpheine (habit forming), chloral, barbituates tranquilizers, and when it got on the list of drugs thought by the world community to require legal restrictions. Our first President, George Washington, grew cannabis on his plantation. The cannabis he grew was more fibrous and is better known as hemp. Hemp was used to make rope, twine, paper and canvas (the word "canvas" comes from Cannabis) and was an important crop in the american colonies. In Jamestown, Virginia it was grown for it's fiber qualities in 1611. (Snyder, 1985) The U.S. Pharmacopeia had it listed as a useful medicine from the year 1870 to 1941. A Pharmacopeia is "a book of directions and requirements for the preparations of medicines, generally published by an authority; a collection or stock of drugs." This tells us the U.S. Pharmacopeia was an authority on the use of drugs for medical purposes, and said that the use of marijuana for said purposes was helpful. The U.S. Pharmacopeia last listed cannabis ("the dried flower tops of the pistillate plants of cannabis sativa") in 1936.(Lovinge,1985,p434) That years epitome of the pharmacopeia and the national formula described the drug for physicians thus:"a narcotic poison, producing a mild delirium. Used in sedative mixtures but of doubtful value. Also employed to color corn remedies." The next pharmacopeia released in 1942 (I gather they were relaesed every six years) did not have cannabis sativa in it. "The 1937 U.S. dispensatory said:"Cannabis is used in medicine to relieve pain, encourage sleep, and to soothe restlessness. We have very little definite knowledge of the effects of therapeutic quantities, but in some persons it appears to produce a euphoria and will often relieve migrainic headaches. One of the great hindrances to the wider use of this drug is the great variability and the potency of different samples of Cannabis which renders it impossible to approximate the proper dose of any individual smaple except by clinical trial. Because of occasional unpleasant symptoms from unusually potent preparations, physicians have generally been overcaustious in the quantities administered. The only way of determining the dose of an individual preparation is to give it in ascending quantities until some effect is produced. (The Book suggested using a fluid extract - powdered cannabis in solution, 4/5 alcohol - three times a day, starting with two or three minims.)"(Lovinge,1985,p434) Extracts, tinctures, and herbal packages of cannabis manufactured by many drug companies, was available in any pharmacy until 1941 when "The two main professional directories of drugs in the United States" dropped it.(Snnyder 1985,p38) It is still used

Avoid Run-On Sentences in Your Business Writing

Avoid Run-On Sentences in Your Business Writing This statement contains an error. Find and correct it: The next few weeks will be busy. Both the website update and the app launch have deadlines in December.Huang is our most diligent employee, I would like him on my team. Run-on sentences and sentence fragments are becoming more and more common, and seem to be a tricky area for many people. I certainly have been guilty of all of these before, particularly when I am texting. While I think it is somewhat inconsequential to have a grammatical mistake in a quick text dashed off to a friend, these types of mistakes become problematic when they spill into more formal business contexts such as emails, letters, and memos. In fact, run-on sentence construction (also called fused sentences) is the #1 most common business writing grammar error we see in client writing. Fragmented sentences is the #2 error, and they are very related. Let's back up a step or two (we have to go back to middle school grammar class now) and look at the difference between Independent and Dependent Clauses. The difference between these two is the foundational reason that run-on sentences and sentence fragments are wrong. First of all, what is a clause? A clause is a group of words with a subject and a verb. There are two main types of clauses: Independent and Dependent. An Independent Clause can stand alone as a complete sentence. Ex. John is a highly intelligent business man. Ex. Suzette was recognized for her contributions. A Dependent Clause can't stand alone, and therefore it must be connected to an Independent Clause. A Dependent Clause usually happens when you add a dependent marker word. These words are often conjunctions or adverbs, and leave us with a question. Ex. Because John is a highly intelligent businessman, Ex. When Suzette was recognized for her contributions. You should notice that by adding the dependent marker word to these clauses, they become incomplete sentence fragments, and you are essentially left hanging; what happened when Suzette was recognized? What happened because John was a highly intelligent businessman? To fix this situation, you need to connect those Dependent Clauses to Independent Clauses. Ex. Because John is a highly intelligent businessman, his company is very profitable. Ex. When Suzette was recognized for her contributions, she was given a promotion and a corner office. Connecting a dependent clause to an independent clause helps us to avoid sentence fragments. But what about the more common run-on sentences? Run-on sentences occur when we connect two independent clauses without using proper punctuation. Ex. Huang is the most diligent employee, I would like him on my team. There are many ways to fix the sentence above: Huang is the most diligent employee; I would like him on my team. (You could also add a transition here if you would like: Huang is the most diligent employee; therefore, I would like him on my team.) Huang is the most diligent employee. I would like him on my team. (Like the sentence above, you could also add a transition here: Huang is the most diligent employee. As a result, I would like him on my team.) Huang is the most diligent employee, and I would like him on my team. Because Huang is the most diligent employee, I would like him on my team. Simple clear language is the key to good business writing, soit is typically best to simply split the run-on into two complete sentences, as shown in number 2: Huang is the most diligent employee. I would like him on my team. Run-on sentences and sentence fragments are easy mistakes to make, and are just as easy to fix. Start by asking yourself this question: Does this clause express a complete thought? If not, connect it to another clause that answers the unanswered question. If it does, make sure that it isn't connected to another complete thought with a comma (use a period or a semi-colon instead). This one question should make it easy for you to find the run-on sentences and sentence fragments in your business writing, and fix them on your own. If you want additional support in this area, Instructional Solutions offers business writing courses that include detailed, individualized instructor feedback on your business writing.

Difference Between Oxidation State and Oxidation Number

Difference Between Oxidation State and Oxidation Number Oxidation state and oxidation number are quantities that commonly equal the same value for atoms in a molecule and are often used interchangeably. Most of the time, it doesnt matter if the term oxidation state or oxidation number is used.There is a slight difference between the two terms.Oxidation state refers to the degree of oxidation of an atom in a molecule. In other words, oxidation state is the charge of an atom if all bonds it formed were ionic bonds. Each atom of the molecule will have a distinct oxidation state for that molecule where the sum of all the oxidation states will equal the overall electrical charge of the molecule or ion. Each atom is assigned an oxidation state value based on predetermined rules based on electronegativity and periodic table groups. If a molecule has a neutral charge, the sum of all oxidation states of its atoms must equal zero. For example, in the molecule FeCl3, each chlorine atom has an oxidation state of -1, while the iron atom has an oxidation state of 3. The three chlorine atoms cancel out the one iron atom, leaving a net charge of 0.Oxidation numbers are used in coordination complex chemistry. They refer to the charge the central atom would have if all ligands and electron pairs shared with the atom were removed.

Impacts from hosting the Olympic Games on local businesses Literature review

Impacts from hosting the Olympic Games on local businesses - Literature review Example In most cases, the participants are professionals who are appropriately trained and the organizers of Olympic Games are well compensated for their efforts. In preparation for Olympic Games, host countries normally get involved in massive renovation projects that become beneficial to them for many years. It is essential to state that Olympic Games have both positive and negative impacts on the host country and most of these impacts associated with the Games are either social, or economic among others (Theodoros, 2007, p. 12). In most cases, when a country is hosting Olympic Games, there are high expectations by the local businesspersons that they will receive more business due to the coming of spectators to view the events but in some instances, such expectations are not met. For instance, during the recent London Olympic Games, local small business individuals expected an Olympic pump in their business but this was not the case. They claimed that this was just unusual because vendors attended the 2012 Olympics expecting to have fabulous volumes of sales in August, but it was not so. During the opening day of the Olympic Games, local traders registered a 10% decrease and throughout, there had been a 12% weekly and 16% rises in the footfall, in London West End businesses (Dreyer, 2011, p. 11). Most people state that trade has not been as good as some individuals may think and this is because the city appears to have been deserted by a majority during the day. In addition, small business owners felt that there were few tourists in the city willing to spend their money. According to Ed Francis who operates a Hampshire Hog in the western part of London, there has been a slight drop in daytime businesses since the commencement of London 2012 Olympics. The drop in trade has also been associated with the increasing number of local people who choose not to attend the Olympics and decide to take holidays out of the country. This means that local tourists who at times tak e rooms decrease in number (Leggat, 2003, p. 201 - 203). In most cases before the Olympic Games commence, local residents feel that demand for roads and the entire public transport network will be high. As a result, a well-coordinated multi agency is set up to manage such and ensure that people get to their places of work in time. In most instances, Olympic Games led to increase in the need for transport and as a result, it is always necessary to plan to ensure that the local individuals’ daily operations are not affected (Adam, 2005, p. 67). For instance, in London, the local parking and traffic management plans were set up to ensure that spectators were not allowed to park their vehicles near the venues. These steps were aimed at ensuring public safety, promoting efficient operations in the venues, and creating emergency routes. The freight industry was also very busy during the games and despite the fact that most roads were busy during the Olympics, freights always found their way through the challenging operating environment (Weed, 2012, 75-80). Mostly, the town councils are assigned the task of operating lorry schemes to ensure easy and fast delivery. They have always preferred night delivery to avoid late delivery and unnecessary traffic during the day. It is worth noting that games play a significant role in ensuring improvement of the local roads. For instance, in London, there was an improvement at Stratford and the Kings Cross. Furthermore,

America's Ability To Produce Goods, Then And Now Research Paper

America's Ability To Produce Goods, Then And Now - Research Paper Example The concept of capacity of goods can be defined by defining five propositions. First of these proposition is the maximum attainable production. Second proposition is that production is needed to be maximized because of several economic factors and not on the basis of technological factor. Third proposition is that there are varieties of answers which can be given to the theory of â€Å"maximum attainable production†. The answer to this proposition can be defined on the basis of economical basis. The fourth proposition is that the investigator of the factors of capacity to produce may use certain economic factors to define this concept. The final proposition is that the estimation in the increase in output. The maximization of capacity can be studied on the basis of the technological factor as production maximization is strongly linked to capacity maximization. The plan of capacity maximization is based on the technological changes as well as the new capital investment in the m anufacturing sector. American Production Capacity in Great Depression The great depression occurred in America, Europe in many other industrialized countries of the world from 1929 to 1939. The great depression affected the performance of the industries.... of that year that it was determined by the government that the investors of the stock market lost about $ 40 billion from this collapse of the stock exchange. The performance of the American economy can be seen at the time of the great depression on the basis of the economic statistics. In 1933 (at the time of the great depression), the GNP of the country decreased to half of what it was in the year 1923. The production of the industry fell to half of its production in a decade before, and also the construction of new plants decreased in the country by 90 percent. The production of the automobile industry decreased to about half of its average production, whereas the steel industry, at the time of the great depression operated at 12 percent capacity (The Depression in the United States--An Overview, 2013). Under the presidency of Herbert Hoover about 13 million Americans in the labor force lost their jobs. Out of these unemployed people about 63 percent remained unemployed for almost a year, 43 percent were unemployed for almost two years and 24 percent and 11 percent were unemployed for over three years and four years, respectively (Economic Recovery, Part II: America's Capacity to Produce, 2011). Unemployment in America during the great depression was as high as 24.1 percent, in the year 1933. This rate did not drop to until the WWII, when the rate of unemployment dropped to 14.3 percent (Timeline of the Great Depression, 2010). Wall Street Great Crash initiated financial meltdown in the year 1929, where assets worth in billions was vanished into air. The wealthy Americans who owned most of the nation’s stock faced great loss due the fall in the value of the New York stock market by 80 percent. During the great depression, two out of every five banks collapsed

Short Story Classics Essay Example for Free

Short Story Classics Essay It started as an adventure for him – however, as the journey continues, there are unmistakable signs of another space and time overlapping the usual progress of the day and quest. Gradually the author brings in touches of aberration in the texture of the quest. Enid Bunkers’ scream at Neddy’s surprise presence denotes the first signs of something amiss in the placid scene of comfort. Lucinda had refused the Bunkers’ invitation. Why? Again, the noise and glow of the social milieu is an element Neddy as if misses, â€Å"Ned felt a passing affection for the scene, a tenderness for the gathering, as if it was something he might touch. †(Cheever) Halfway through the journey, with the onset of the storm, Neddy tries to remember the exact time, but fails –â€Å"A train whistle blew and he wondered what time it had gotten to be. Four? Five? †(Cheever) Not once, but again –â€Å" Then there was an explosion, a smell of cordite, and rain lashed the Japanese lanterns that Mrs. Levy had bought in Kyoto the year before last, or was it the year before that? â€Å"(Cheever) The quest beginning at the height of the summer morning slowly cloys into the barren melancholy of autumn, at the sight of the blighted maple tree. The dearth of activity at the lonely Lindleys’ abode, Ned attributes to his forgetfulness. It is increasingly apparent to the discerning reader that Neddy Merrill is desperately clutching at wisps of self-denial, refuses to acknowledge his misfortunes, and deletes the very notion of his sold-out house and empty existence. Even Shirley, his former mistress rebuffs him rudely, deriding his penniless state. He comes to the end of his tether; he begins to cry as the world of his own make-believe shatter all around him. It was probably the first time in his adult life that he had ever cried, certainly the first time in his life that he had ever felt so miserable, cold, tired, and bewildered. He could not understand the rudeness of the caterers barkeep or the rudeness of a mistress who had come to him on her knees and showered his trousers with tears. He had swum too long, he had been immersed too long, and his nose and his throat were sore from the water. (Cheever) The classic motif of quest is given a new dimension as the time, space and milieu of the protagonist undergoes a slow transformation etched vividly in Cheever’s lyrical details. Cheever postulates his philosophy of relativism in the continued perception of the truth by Neddy Merrill. As Michael Chabon writes about The Swimmer: The story has mythic echoes the passage of a divine swimmer across the calendar toward his doom and yet is always only the story of one bewildered man, approaching the end of his life, journeying homeward, in a pair of bathing trunks, across the countryside where he lost everything that ever meant something to him. (qtd. in Chabon, â€Å"Personal Best†, The Stories of John Cheever) Works Cited Chabon, Michael. â€Å"Personal Best†. The Stories of John Cheever. http://www. salon. com/weekly/cheever960930. html Cheever, John. â€Å"The Swimmer† Online posting. 5 Dec. 2003. Short Story Classics: The Best from the Masters of the Genrehttp://shortstoryclassics. 50megs. com/cheeverswimmer. html Young, Elizabeth and Graham Caveney. Shopping in Space. Great Britain: Serpents Tail, 1992. xi. Mookerjee,Neela. â€Å"The Long Winding Road†. GKE 2003. Essays. 18 Sept. 2008. http://www. gke. com/cafe/ic/vol2/essays/quest. htm

Around the World in Eighty Days Essay -- literary Analysis, Jules Vern

In the nineteenth, it seemed impossible to circumnavigate the world in only 80 days. That is, however, exactly what Phileas Fogg did in Jules Verne’s Around the World in Eighty Days. This novel follows the journey of the eccentric Englishman Phileas Fogg as he races around the world on a bet. Accompanied by his faithful servant, Passepartout, and a scheming detective, Fix, he encounters many challenges he must overcome in order to return in time. In Around the World in Eighty Days, Jules Verne demonstrates the increased industrialization of the nineteenth century, while also exploring the growing movements of nationalism and imperialism. Phileas Fogg’s journey is made possible by the growing industrialization of the time. One example of industrialization is the extensive use of trains in the novel. During the nineteenth century, rail lines were expanding all over the world. For example, when Phileas Fogg reaches India, the change from old forms of transportation to new industrialized forms is described, â€Å"Formerly one was obliged to travel in India by the old cumbrous methods of going on foot or on horseback, in palanquins or unwieldy coaches; now, fast steamboats ply on the Indus and the Ganges, and a great railway, with branch lines joining the rail line at many points on this route, traverses the peninsula from Bombay to Calcutta in three days† (32). This demonstrates how the methods of transportation have become more advanced and industrialized throughout the century. Again, the industrialization of railways is shown when the party reaches America. â€Å"The journey from New York to San Francisco consumed, formerly, under the most favourable conditions, at least six months. It is now accomplished I seven days† (110). T... ...out the world in the nineteenth century. While nationalism and imperialism are similar, their overall ideas are different. Nationalism was all about being part of a country and identifying oneself as a member of that country. People were willing to give their life to defend their nation, as demonstrated in the novel by Fogg. Nationalism is having a unified identity that everyone in a certain country relates to. Imperialism, however, while still about the nation, was more about gaining land and expanding the empire. Countries were not concerned with treating the colonized people with respect. Imperialism was more focused on the government and wealthy business owners, whereas nationalism could appeal to everyone in the country. Overall, while nationalism and imperialism were both focused on creating a stronger country, the methods they used were different.

Effective Teaching and Learning Environments Essay

This assignment will discuss effective teaching and learning environments. According to Brophy (2004) there are twelve principles contributing to effective teaching; a supportive classroom environment, the opportunity to learn, curricular alignment, establishing learning orientations, coherent content, thoughtful discourse, practice and application activities, scaffolding students, strategy teaching, co-operative learning, goal orientated assessment and achievement expectations. All these principles contribute to the active involvement of the student and attaining effective learning environments. For this assignment we will focus on three of the main principles and discuss its effectiveness in my own learning and influences it will have on my own teaching. Supportive learning environment Teachers modelling personal attributes such as approachability, friendliness, emotional maturity and sincerity towards individuals as well as learners create an environment of cohesiveness and support. Educational content can be developed to connect and build on students’ prior knowledge and experiences whilst also encouraging understanding of learning outcomes in a positive collaborative environment. As a tertiary student I find these qualities very encouraging in allowing me to pursue my education without fearing to contribute and asking questions without being chastised or frown upon. An example of a non-supportive environment was observed at a high school where a teacher humiliated a student for failing a math test. The teacher made the student stand in front of the class and then called him ‘stupid’ leaving the student distraught and traumatised. Needless to say this was an extremely negative experience and could have detrimental effects on the student or all the students’ motivation for learning. A supportive environment is one where the students can be interactive with the teacher, other peers and lesson content. A recent excursion to the Attadale foreshore with the aides of workbooks and precise teacher instructions allowed the students to engage and explore the lesson by utilising their senses and the natural environment. This effective teaching method succeeded in building and supporting group collaboration and expanding their knowledge. Opportunity to learn The opportunity to learn greatly depends on the how much time is spent on participating in lessons and learning activities. Being an effective teacher is to be prepared and organised, using allocated class time efficiently for accomplishing activities and achieving instructional goals. Teachers need to articulate clear expectations and a sense of purpose that can be processed easily by the students in regards to general behaviour and engagement especially during lessons. Teachers can give clear and consistent expectations through modelling or direct instructions. Effective teachers instruct strategies and procedures for students to manage their own learning, elaborating content allowing students to respond and form their own interpretations. An example observed in a classroom setting lead to unenthusiastic results. A student needed clarification of an assessment, the teacher had instructed the whole class although as an observer I noticed that not many students understood what was required. The teacher approached the one student and admonishes him with a â€Å"why don’t you know anything!† statement. The students in the class have since stopped asking clarifying questions and continue to struggle in their lessons. The learning opportunities for students in this setting were limited. A more positive approach to teaching is to allow all students at different abilities a chance e.g. a grade 5 class spelling test had the teacher separating students into small literacy groups according to their abilities. Attention was focused on the struggling students whilst the more capable students had clear instructional goals to work towards. Curricular alignment The curriculum components are used as assistance in creating constant instructions and learner outcomes from K-12. The curriculum has been designed to assist students in their attainment of knowledge, understanding, appreciation and life applications in preparation for students to participate in adult roles within society. Teachers need to instil appreciation for learning into students, the why and because of learning and knowing that there are good reasons for learning that leads to life applications where what they have learned can be used when needed in other contexts. When I was in high school (Brunei Darussalam) I was taught using textbooks and to memorize random information available in the texts. Assessments were based on the amount of information memorized. This type of learning was not productive to me or the local society as it did not allow for the development for curiosity beyond textbooks. Students were passive and were not permitted to query anything other than content of lesson. Information was not related to daily matters in life. The difference in the education system here is that teachers motivate and encourage analytical thinking with questions and guidance. I was found lacking in understanding curricular concepts involving thinking ‘beyond’ the textbook although the push to ‘think outside the box’ was something that I relearned and appreciated over time. Finally, although these three main ideas; a supportive classroom climate, opportunity to learn and circular alignment have been highlighted individually, each idea should be applied in conjunction with the other nine principles mentioned by Brophy for attaining effective teaching and learning environments. All twelve principles are meant to be aligned as a measure of assisting students in accomplishing intended curricular outcomes. These main ideas influence my teaching by motivating the creation of an understanding and cohesive classroom by modelling and being supportive to the personal, social and academic well being of all students; by being prepared and ensure that lesson plans are stimulating, challenging and that the diverse learning abilities of the students have been taken into account to further maximise their opportunities to learn; and with curriculum guidance be able to achieve specific outcomes geared towards students being able to function socially and adapt to the adult world.

Position paper †Accreditation Essay

Hello, This assignment is for a subject called: Quality Management for Health Services Assignment 2: Position paper – Accreditation Weighting: 20% Length: 1000 words â€Å"Accreditation programs for health services or facilities are not useful.† Discuss this statement with reference to specific accreditation programs. In your response substantiate your claims with reference to literature. The assignment will be marked using the following criteria: 1. Style, organization and presentation 10% [2 marks] 2. Demonstrated understanding of principles and frameworks of accreditation 30% [6 marks] 3. Description of strengths and/or weaknesses of accreditation programs 30% [6 marks] 4. Identification of opportunities for improvements in accreditation programs 30% [6 marks].   Introduction – Accreditation is a process of certifying and approving that the services or products produced by a certain organization meet with certain standards in quality.   In Australia, one of the organizations that provide accreditation for hospitals and other healthcare organizations is the Australian Council on Healthcare Standards (ACHS). The main objective of this organization is to improve the quality of healthcare in Australian hospitals. ACHS is an independent organization that works for non-profit purposes and conducts reviews of the performance, quality assessments, etc, during the accreditation process. It was formed in the year 1974, and several other organizations such as the Australian Medical Council, the Australian Healthcare Association, and the medical colleges association have approved accreditation by the ACHS. For determining the standards in the level of healthcare, a committee formed containing representatives from various sectors of the population including the general public, government, hospitals, etc. The Council members vote for the Board of Directors. In the year 1996, the ACHS had launched a unique quality program titled Evaluation and Quality Improvement Program (EQuIP), the main aim of which was to deliver customer-oriented healthcare services to the people. A systematic external peer review process was set in place to closely monitor the program. The ACHS has about an 800-organization subscription and also acts as a consultancy to several other organizations throughout the world (ACHS, 2007). Body – Accreditation is a means of issuing trust. Any consumer who requires healthcare services desires those healthcare services to be of good quality and ensuring safety. It can be understood that in healthcare there are certain amount of risks, which can only be reduced to a certain extent. Accreditation is one of the means by which these risks can be reduced and quality care can be ensured. The patients should identify means by which these risks can be reduced.   Through accreditation, the entire process of providing medical care is well documented, besides being fool proof.   This would ensure that a process would be setup that would be based on strong evidences, ensuring better patient management.   Accreditation is often determined by the healthcare and the accreditation organization in strong technical terms that have to be fulfilled (ACHS, 2007). In the year 2006, the Australian Commission that maintained safety and quality in the healthcare sector felt accreditation standards needed to be improved.   They also felt that an independent review process was needed to raise the level of adherence to quality standards in healthcare organizations in Australia.   The organization felt that accreditation is a process to publicly recognize the achievements and adherence of the healthcare organizations national standards. Accreditation should be made available to all public and private sector organizations, and at different levels including community-based, private-health setups and tertiary healthcare organizations.   The accreditation organization should function independent of the organizations that it would be accrediting.   This would ensure that the performance and the standards that are present in the organization are given no bias by the accrediting organization (ACHS, 2007). Benefits of the accreditation system: – Greater involvement of the public and the healthcare organizations The clinicians who are responsible for providing quality care can be involved. Improves the community confidence levels in the healthcare system Better risk management in patient care Better compliance with the laws (reduction in medical malpractice cases) Patient safety standards are improved Education of the staff members towards developing good practices Provision of professional advice and guidance Staff education and training Developing strong mission statements, values and objectives for the organization The human resource processes can be effectively handled Compliance with the standards imposed by the regulatory bodies Better management of insurance claims and those of third parties Reduction in the insurance costs Better handling of the organization and the management Better flow of information Better decision-making processes Co-ordination can be improved Building a proper evaluation system Developing areas in which priority and attention is required (Australian Commission on Safety and Quality in Health Care, 2007 & JCAHO, 2007) Disadvantages would also be applicable, including: – Huge costs of accreditation which is finally passed on to the patient Emphasis on resources such as human, support systems, etc. The standards have to be continually updated, changing the area of concentration Accreditation would concentrate on improving structure rather than services Greater attention on increasing collaboration and partnership It may be difficult to streamline the processes Accreditation may not have an effect over the outcomes There may be huge emphasis on competition present in the market Need to subscribe to accreditation by more than one organization (PHF, 1997) In the year 2007, the Australian Commission on Safety and Quality in Health Care gave an alternate model for accreditation of healthcare organizations.   Consultation with the stakeholders helped to identify the deficiencies in the current system and to develop a better one.   The idea was to apply this new alternative accreditation system across all the sectors of healthcare in a phased manner. Characteristics of this new accreditation system: – Implementing certain reforms Bringing about certain standards in the Australian healthcare system The system was to be developed in association with the stakeholders Improve the quality standards Improve the compliance levels with the rules in the healthcare organization Ensure evidence-based practices Improve the monitoring system Support mutual recognition Improve the participation levels Improve the assessments levels, methods and surveys Obligations to be imposed so that the organization adheres to the standards (Australian Commission on Safety and Quality in Health Care, 2007). Conclusion – It can be said that the entire process of accreditation needs to be setup in such a way that emphasis is given only in improving the patient care and satisfaction. All the meaningless process and structures that do not have an effect over improving the patient care should be removed.   The accreditation organization should ensure that such a system of accreditation is practically applicable by various types of healthcare organizations.   Not much emphasis should be given on costs.   Even organizations that are providing cost-effective care and are meeting with reasonable standards should be provided accreditation.   Accreditation should also be a voluntary system and not a compulsory one.   Different levels of accreditation should also be provided (PHF, 1997).    References: Australian Council for Healthcare Standards (2007). â€Å"About US.† [Online], Available: http://www.achs.org.au/whatwedo/, [Accessed: 2008, March 17]. Australian Council for Healthcare Standards (2007). â€Å"Mission, vision and values.† [Online], Available: http://www.achs.org.au/missionvisionvalues/, [Accessed: 2008, March 17]. Australian Council for Healthcare Standards (2007). â€Å"What accreditation means.† [Online], Available: http://www.achs.org.au/whataccredmeans/, [Accessed: 2008, March 17]. Australian Council for Healthcare Standards (2007). â€Å"ACHS Position Statements.† [Online], Available: http://www.achs.org.au/positionstatements/, [Accessed: 2008, March 17]. Australian Commission on Safety and Quality in Healthcare (2007). â€Å"UPDATE: Review of National Safety and Quality Accreditation Standards November 2007.† [Online], Available: http://www.safetyandquality.org/internet/safety/publishing.nsf/Content/accreditation, [Accessed: 2008, March 17]. Australian Commission on Safety and Quality in Healthcare (2007). â€Å"Draft: An Alternatvie Model for Safety and Qualtiy Accreditation.† Barnes, A.M. (2001). â€Å"Healthcare Law: Desk Reference.† Ali-Aba. http://books.google.co.in/books?id=KS5xke6-DEgC&dq=accreditation+advantages+healthcare&source=gbs_summary_s&cad=0 JCAHO (2007). â€Å"Benefits of Joint Commission Accreditation.† [Online], Available: http://www.jointcommission.org/HTBAC/benefits_accreditation.htm, [Accessed: 2008, March 17]. JCAHO (2007). â€Å"PSP Fact Sheet.† [Online], Available: http://www.jcipatientsafety.org/fpdf/ICPS/PSP%20Fact%20Sheet%20with%20New%20Logo.doc, [Accessed: 2008, March 17]. Public Health Foundation (1998). â€Å"Accreditation: A Study of Issues and Characteristics Applicable to Public Health.† [Online], Available: http://www.phf.org/Reports/Accreditation1/final_report.htm, [Accessed: 2008, March 17].                        

Hemingways Parallel between Style and Theme essays

Hemingways Parallel between Style and Theme essays In The Sun Also Rises, Ernest Hemingway uses his unique writing style to strengthen the themes expressed in the novel. Throughout the narrative, it is clear that Jake Barnes and his friends do not have much to hang onto; however, on various occasions, the reader can easily see that Jake truly admires good style and technique regardless of the context. Whether he is describing the "how-to's" of getting rid of a friend, the best way to fish in Burguete, or the explicit details of great bullfighting, Jake constantly reminds the reader of the importance of style and grace. This style that Jake respects and admires is exactly what Hemingway achieves in his novel. At first glance, the book may seem simple and straightforward, but upon closer examination, it becomes evident that Hemingway chose almost every word or phrase with a very specific purpose in mind. Hemingway's "simple" style of writing is responsible for focusing the reader's attention to the repetitious and cyclic lives of the characters, while his incessant lack of details represents the empty or almost meaningless lives of Jake and his friends. Thus, the style that he deploys in his writing corresponds directly with the themes of the novel, resulting in the reader's enhanced understanding of and appreciation for Hemingway's The Sun Also Rises. Hemingway's recurring use of quick, concise phrases throughout the novel brings the reader's attention to the repeating habits of each of the characters. Through Jake's narration, he describes a number actions and events with identical style despite the circumstances. This is displayed throughout the novel in Jake's straightforward account, and in one short paragraph he states, "I walked... I read... I got... I walked... I passed... I stepped... I walked... I walked..." (43). Though any character in any novel would do these actions repeatedly, Hemingway made a conscious decision to write Jake's actions in such a repetitive ...

How to Write a Top-Scoring ACT Essay

How to Write a Top-Scoring ACT Essay In the fall of 2015, the ACT underwent quite a bit of a change. The single prompt and response essay task of the past was  replaced by a single, somewhat controversial prompt with three different perspectives on the Enhanced ACT Writing Test. The ACT writers also started including probing writing questions and pre-writing space to help inspire thoughtful, organized, and analytical essays by ACT test-takers across the United States. So, how do you nail this thing? How do you ensure a top score on the ACT Essay? Well, first, go back and read through the Enhanced ACT Writing Test details and click on a few of the writing prompts so you know what Im talking about below. Then, get back here and keep reading.  Ã‚   Enhanced Writing Test Expectations Your essay will be graded on whether you can complete these three tasks: â€Å"evaluate and analyze† the given perspectivesâ€Å"state and develop† your own perspectiveâ€Å"explain the relationship† between your perspective and those given 1. Critique as You Read the Prompt (5 minutes) Read the prompt with your pencil in your hand. Evaluate means to judge or critique and analyze means to break down into parts. So, basically, youre going to need to find the strengths and weaknesses of the initial argument and the three perspectives quickly before you write anything. Here are some easy ways of doing just that: Underline the premises of each perspective. Premises are the statements that present the evidence.  Since President Jones raised taxes on businesses, business owners have had to fire employees because they cant afford to pay both.Circle the conclusions of each perspective. Conclusions are the claims the perspectives are making. Its what they say will or did happen because of the premise.  Since President Jones raised taxes on businesses, business owners have had to fire employees because they cant afford to pay both.Poke holes in each perspective as you read. Familiarize yourself with logical fallacies like post hoc, appeal to pity, etc., so you can accurately determine if the logic is sound within the perspectives.   Some perspectives will be logically inaccurate and you can use that as fuel for your own ideas. (Do business owners rely on the President for all financial decisions? Where is the personal responsibility of management? Fiscal responsibility? The President is not r esponsible for a small business owners poor budgeting skills.)    Create alternatives instead of the conclusions offered by the premises. (Instead of firing people, business owners could reduce bonuses, stock options and salaries of top executives. Instead of firing people, business owners could offer buy-outs to dissatisfied employees as incentives to leave voluntarily.) 2. Create a Supportable Thesis (1 minute) Now that youve thoroughly evaluated and analyzed the initial issue paragraph and each of the three perspectives, its time to state your own idea. Its important that you come up with a firm thesis or main point, here. Your perspective may completely agree with an offered perspective, partly agree with a perspective, or be completely different. Whatever the case, you must choose. You may not, under any circumstance, write an essay where you waffle back and forth between agreeing and disagreeing and end up saying nothing at all. 3. Sketch a Quick Outline (10 minutes) Heres where you get organized so your essay develops your idea and explains the relationships between your perspective and others, both of which youll be scored on. DO NOT SKIP THIS STEP. Youll dip into your personal experience, knowledge and values to prove your points. In your quick outline, youll scratch out where those points will go so you have a roadmap for your essay. Youll also make sure to add in the strengths and weaknesses of the given perspectives, adding in that analysis and evaluation you did when you read the prompt.   It does not have to, but your outline could look something like this: Introduction with thesis A. Point 1 which strongly supports my thesis. My support for Point 1 - development of your ideaHow Perspective 3 supports Point 1 with a strong argument, but Perspective 2 potentially weakens it until you realize that Perspective 2 is using faulty reasoning.   Ã¢â‚¬â€œ explanation of the relationship between their ideas and yours B. Point 2 which strongly supports my thesis. My support for Point 2 – development of your ideaHow Perspective 1 opposes Point 2, but Perspective 1 fails to consider my stellar personal experience and values. – explanation of the relationship between their ideas and yours   Conclusion with challenge 4. Write Your Heart Out (25 minutes) Go for it. Take your outline and dig deep into the task using your very best language and grammar. Vary your sentence structure and language. Make your introduction stand out. (For heavens sake, dont start with a question.) For the body, present just two arguments instead of the standard three youre often taught in the five-paragraph-essay format. Why? Because you need to get into those perspectives to present counterarguments, implications and complicating factors. Youll need to use facts, experience, and authority. Logic. Appeal to emotions. Youll need to move between general statements and specific reasons, examples and details with transitions. You simply do not have enough time to do all that for three separate ideas! 5. Proofread (4 minutes) Try to set aside a few minutes at the end of your essay to proof your essay. I know its tough, but youll save yourself some points if you catch a major logical flaw and have a chance to rewrite a few sentences.Youll be scored on your  ideas and analysis, development and support, organization, and language use on a 2-12 point scale. Ensure you get every point you deserve. Practice Your Essay There is no better way to prepare for this exam than by practicing for it. Try a few of these prompts with your timer on so you know what youll face on test day.   Enhanced ACT Writing Prompts

Strategic marketing management Essay Example | Topics and Well Written Essays - 2500 words

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Personal Professional Ethics Assignment Example | Topics and Well Written Essays - 500 words

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International Operation Strategy of Eucerin: SWOT

International Operation Strategy of Eucerin: SWOT Chapter 1 Introduction 1.1 Research Background The use of cosmetics was over thousands of years. The earliest archaeological evidence can be traced back to some royalty in Ancient Egypt times, where the Ancient Egyptians mixed perfume, sandalwood incense and aromatherapy products with oil applied to human bodies for pilgrimages or as an antiseptic. The Ancient Greeks and Romans also used cosmetics containing often lead and mercury. In the West, the popularization of cosmetics usage began in the 17th century and was originally intended to cover face scars of female patients healed from smallpox. In the19th Century, Queen Victoria once declared publicly that the use of makeup was â€Å"improper, vulgar, and acceptable only for use by actors†. Nevertheless, by the Second World War, cosmetics have been widely used in the West (except Nazi Germany). Today, the worldwide market size for Beauty and Personal Care Industry (BPC Industry) has increased 36% during 2005-2010 and reached USD 382.3 billion last year.Despite the significant influence of global economic recession in the year of 2009, BPC industry still showed stable and continuous growth in certain regions with emerging markets, particularly in Asia Pacific and Latin America. It is forecasted that these two dynamic regions will drive the BPC future global sales and become equally the joint largest market (with Western Europe) by 2014. Figure 1 and 2 below shows the global and regional market value of BPC industry during 2005 to 2010. Cosmetics industry, also called Personal Care Products Industry, Cosmetics and Toiletries Industry, Health and Beauty Industry, or Beauty and Personal Care Industry in this paper, in which companies manufacture and/or market personal care products such as creams, lotions, perfumes or makeup, covers a fully 13 key sub-sectors (Fig. 3). Recent reports show that Skin Care is the largest sector in the BPC industry (Fig. 4). It is predicted that in 2014, Skin Care, together with Hair Care, Colour Cosmetics and Fragrances sector will become the principle contributors to global BPC sales value growth due to the booming market in Asia Pacific. In Asia Pacific region, China represents today one of the most important and attractive BPC markets in the world due to its huge population, the increasing purchasing power of consumer and a better awareness of fashion among the younger generation. According to National Bureau of Statistics of China, the retail value of Chinese BPC products reached RMB 133.24 billion (proximately USD 20.51 billion) in 2010 with a 11.4% nominal growth compared to 2009. The total Chinese BPC market value is expected to reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. However, in spite of this rising trend, industry players talked about that the increasing costs such as rental, labour, logistic and advertisement has given heavy pressure on cosmetics companies particularly those who had poorer brand equity were losing their profit margin. 1.2 Research Motivation Funded by Dr. Lifschà ¼tz in 1900, Eucerin ® is now Germanys largest and worlds 4th leading dermo-cosmetics brand in pharmacy segment in Skin Care industry. Belonging to famous German Group Beiersdorf AG, Eucerin sees itself as a â€Å"dermatologist-recommended skin care brand† that provides reliable, high quality and effective dermo-cosmetic products and expertise. Currently, Eucerin provides skin care products that are catalogued in 4 major lines: Face Care, Sensitive Skin Care, Dry Skin Care (medical products) and Sun Protection. Each line contains quite a few sub-lines that are assorted either by skin types / products functions (pure, dry, very dry, problematic, sensitive skin, etc.) or by products application places of the skin (face, body, deodorant, hair, etc.). While Eucerin firstly entered into Asian BPC markets in 1991 and quickly built its brand awareness and popularity among the world of pharmacy skin care products in Thailand, Vietnam, Singapore and Malaysia, in China, however, it has being constantly a big â€Å"missing piece† to complete its global share of market. As Chinas BPC market size is currently rated in the 3rd position after the US and Japan and is still possessing enormous growth potential (12% market growth is expected during 2011 to 2014), and the Skin Care segment is the primary driver for BPC market, it is for Eucerins greatest interest and challenge how to exceed existing international and local skin care competitors to complete its global entire territory. 1.3 Research Scope and Objectives The purpose of this study is therefore attempting to assess and analyse the international operation strategy of Eucerin. Through the SWOT analysis, identify and highlight the key internal and external factors of corporate ongoing strategic planning, gaining an in-depth understanding of the companys strategic operational issues, critical success factors, emerging market opportunities and future marketing challenges and trends. The research scope covers issues including the study of BPC and dermo-cosmetics industry: market sales, market share, Chinese cosmetic market regulations, marketing strategy of Eucerin: marketing segmentations, positioning, and Chinese consumer behaviours. 1.4 Research Process and Chapter Structure The process of this research is approximately composed eight stages summarized as figure 6 underneath. By the case study of Eucerin a Beiersdorf owned dermo-cosmetics brand of BPC Industry, through the literature review, SWOT and critical success factors analysis, attempting to analyse, assess and obtain an embedded understanding of the companys strategic operational issues and its future marketing challenges and trends in Chinese BPC market. Chapter 2 Literature Review 2.1 Beauty and Personal Care Industry The global Beauty and Personal Care market (BPC market), also called Cosmetics and Toiletries market has generated total revenues of US$ 382.3 billion in 2010, representing a compound annual growth rate (CAGR) of 36% for the period 2005-2010. By comparison, markets of Asia Pacific, Western Europe and North America brought out 70% of global BPC market in 2010 (Fig. 8). Most interestingly, both Western Europe and North Americas BPC markets has witnessed the economic recession, showed a negative growth in 2009 and decelerated performance afterward, while markets in Asia Pacific and Latin America, sales growth continue and for the first time the BPC market of Asia Pacific region (mainly referable to China) overtook the first position of global BPC market (Fig. 9). 2.1.1 Market Segmentation and Differentiations BPC products cover all daily personal care cosmetics such as makeup, nail polishes, hair sprays, hair colours, creams, lotions, perfumes, deodorants, shower and bath gel, bath salts, and lots of other product types. The market can be sorted into a completed 13 key sub-sectors scope as we have mentioned earlier (Fig. 10). Skin Care segment is the leading category that generates 22% of worldwide BPC market due to Asia Pacifics booming sales, the rising demand of anti-age products also conducts the segment as the key contributors to global BPC market over the forecast period. Global skin care brands can be also sorted by their marketing positioning into six classes: professional brands, luxury/premium, pharmacy/dermo-cosmetics (cosmeceuticals), organic/natural brands, direct-selling and mass market products. Each segment targets different consumers according to their purchasing power, quality requests or specific needs, etc. Key competitors of each class are listed below: Professional skin care brands (distributed mainly by beauty salons, spas): Sothys Paris, Lexli, RVB, Sparitual, Lotusdream, etc. Premium skin care brands(distributed mainly by department stores, perfumeries), : Shiseido, Està ©e Lauder, Lancà ´me (LOrà ©al Group), Clinique (Està ©e Lauder Group), Kanebo (Kao Group), Chanel, Christian Dior (LVMH Group), SK-II (PG Group), Yves Saint Laurent (LOrà ©al Group), etc. Pharmacy/dermo-cosmetics brands(distributed mainly by pharmacies, drugstores or via dermatologists recommendations): Vichy (LOrà ©al Group), La Roche-Posay (LOrà ©al Group), Boots, Eucerin (Beiersdorf Group), Johnsons, Avà ¨ne (Pierre Fabre SA), Caudalie, Lierac, ROC (Johnson Johnson), Nuxe, Galenic, etc. Organic/natural brands(distributed mainly by speciality stores, natural food stores): Yves Rocher, The Body Shop (LOrà ©al Group), LOccitane Direct-selling brands: Avon (USA), Natura (Brazil), Mary Kay (USA), Oriflame (Luxembourg), Artistry (Amway corp. USA), DHC (Japan), Nu Skin (USA) Mass market brands(distributed mainly by supermarkets, hypermarkets): LOrà ©al Paris, Nivea (Beiersdorf Group), Garnier (LOrà ©al Group), Olay (PG Group), Neutrogena (Johnson Johnson), Ponds (Unilever Group), Vaseline (Unilever Group) Eucerin ® is catalogued in the pharmacy/dermo-cosmetics brand of skin care industry as its products can be only purchased in pharmacies or drugstores. 2.1.2 Skin Care Industry in Western Europe For BPC industry and consumers, it has been tough in the past couple of years. However, the latest data showed that Skin Care was the only category managing to sustain an average of positive 4% growth during the economic downturn.Comprising 23% of global BPC sales in 2010, it remained the most valuable category during 2005-2010. Despite the growth of Skin Care sector slightly slowed down due to the decreased consumptions on non-essential purchases, the global sales of Skin Care sector was still largely focused in mature Western countries. Anti-age cosmeceuticals were considered and predicted as the star performer for Skin Care market for the future couple of years while the premium and luxury products performed the worst and were pushed toward the category of super premium or â€Å"masstige†skincare for a better performance and the growth in both anti-age and premium was accelerated by the high demand in Asia Pacific. Comparing to Skin Care, global Hand Care sales showed a sli ght yet stable growth and the reason was believed to be linked directly with consumers threaten perception of swine flu. In Western Europe, while recent data showed a gradual result of an average 4% Skin Care sales growth in UK, Netherlands and Germany during 2009 2010, key markets such as France, Italy and Spain reflected an average of -2% in term of sales growth, resulting an overall 2% growth drop in Skin Care segment in Western Europe (Fig. 11 and Table 1). While the Skin Care sales growth in western European slowed down in recent years, anti-age sub-category maintained an outstanding growth reflecting the desire for a younger looking appearance from the consumers. Table 1 Skin Care in Key Western European Countries (2005-2010) Crossing the overall BPC Western European market, in 2010, the top 10 Skin Care brands which share 26.2% of the market are belonging to 7 companies: Beiersdorf AG, LOrà ©al Group, Procter Gamble Co., Clarins SA, Yves Rocher SA, Està ©e Lauder Cos Inc, and Henkel AG Co., in which 4 brands are categorised into mass market class (Nivea, LOrà ©al Paris, Oolay and Garnier), 3 in premium/luxary (Clarins, Clinique and Lancà ´me), 2 in pharmacy/dermo-cosmetics (Vichy and Diadermine), and Yves Rocher is classified into natural/organic brands. On the other hand, in terms of company shares in Western European Skin Care market where up to nearly 58.6% market shares are held by the top 10 BPC companies, their products are crossing over all cosmetics classifications and sales distribution channels except the direct-selling category (Appendix 1 2). In relation to consumers behaviour toward BPC market in Western Europe, four fundamental trends characterized by Lee (2010)that impact global BPC market across all categories may sum up this market trend: the ageing population, agelessness pursuance, advances of technology and intensive awareness of health and wellness. The Ageing Population The global population is becoming older. Comparing to Japan who has the oldest population in the world with nearly 23% over the age of 65 in 2010, the median age in Western Europe today is just over 40. Japan has the differentiation of being the largest Skin Care consumer on a per capita basis. In 2010, it accounted for 22% of global skin care sales with USD 19.3 billion and this may referable to its huge older consumers, high disposable incomes and the great interest in combination of health and beauty. Agelessness Pursuance The pursuance of younger looking is highly associated with increased life-pan and the development of technologies. People take greater care of their appearances in order to reflect their interior youthfulness. In result, for example, the high demands for cosmetic minimally-invasive treatment (including Botox, laser skin resurfacing, soft tissue fillers, etc.) that intending for skin firming and elasticity made up 11.6 million procedures in 2010 with 110% growth during 2000 2010 in the US and was expecting to reach totally USD 17.6 billion in 2015. Advances of Technology Skin Care companies and manufactures today are able to sell their products with higher prices thanks to the aggressive introductions of technologically advanced formulations. Consumers in Western Europe may willing to pay up to EUR 20, EUR 40 or even EUR 300 on a product that claims benefits such as firming or wrinkle reduction and contains innovative whatsoever ingredients, while a product that only provides a single basic function may not be able to sold even it only charges EUR 10. High Awareness of Health and Wellness The concerns about health and product safety among consumers in Western Europe have massively increased during the past couple of years due to the aging population and the age-related illnesses. Consumers are becoming more and more careful about what they put on their skins and the detrimental effects of chemicals. In result, this will lead to a strong interest in finding cosmeceuticals with a balance of natural, organic ingredients and effective functions. 2.1.3 Skin Care Industry in China Table 2 BPC Market by categories in China (2009-2010) BPC market in emerging countries such the BRICs (Brazil, Russia, India and China) has shown enormous growth in the past couple of years. In China, BPC market showed strong resilience of 10% sales growth, reaching RMB 145.5 billion (proximately USD 22.4 billion) under the global recession impact in 2009 and continuously increased in 2010. While the growth rate in sectors such as deodorants, fragrances and mens grooming products were less well performed comparing to 2009, skin care, hair care and premium cosmetics were the most dynamic sectors in 2010 (Table 2 and Fig. 12). Comprising 6% of global BPC market value in 2010, Chinas BPC sales is expected to have a relative resilience to the global recession and reach as much as RMB 206 billion (proximately USD 31.7 billion) by 2014. Crossing the overall Skin Care market in China, interestingly, while 9 out of top 10 skin Care brands in Japan all belong to Japanese local BPC manufacturers, the top 10 brands who share 51.5% of Chinas Skin Care market in 2010 are from 4 foreign countries: Mary Kay (US), Artistry (US), Longligi (China) and Avon (US) are categorized into direct-selling channel; Olay (US), LOrà ©al Paris (France) and Nivea (Germany) belongs to mass market class; and Shiseido (Japan), Lancà ´me (France) and Chcà ©do (China) are classified into premium/luxary sector. There are no pharmacy/dermo-cosmetics brands in top 10 and the best performer Vichy (France) only shares 2.1% followed by La Roche-Posays (France) 0.4% in the market. 2.2 Cosmetics Market Regulation in China While China represents today one of the most important and attractive BPC markets in the world, however, its complex cosmetic regulatory system with rapid amendments make the BPC business full of difficulties. The Ministry of Health (MOH) of China has promulgated the â€Å"Regulations on Cosmetics Hygiene Supervision† on 13 November 1989 and the regulation was effective on 1 January 1990.According to it, a foreign cosmetic company (either a manufacturer or brand owner) with a valid business registration licenseis required to obtain two licenses under the cosmetic regulatory system in China the Hygiene License and the China Inspection Quarantine (CIQ) Labeling Certificate. i. Hygiene License Issued by the State Food and Drugs Administration (SFDA), the Hygiene License is concerning of cosmetic products and ingredients monitoring and supervision. Foreign companies holding Chinese business registration licenses with 3 classified cosmetic products listing below are requested to apply for an Import Hygiene License before their products are allowed to be distributed and placed on the China market (the pre-market approval): â€Å"Special-use cosmetics†, which 8 different sorts of products are included: hair dyeing, hair perm, hair-growth, deodorant, depilation, body shaping (including slimming and breast enlarging), sun cream and spot removing. Non special-use cosmetics† including ordinary BPC products such as skin care, hair, fragrance and manicure/pedicure products that are not belonged to special-use cosmetic category. â€Å"New ingredient†, meaning ingredients that are not listed on the â€Å"Inventory of Existing Cosmetic Ingredients in China (IECIC)†. There are several documents including the product ingredients list, product quality standard, product testing report and packaging are needed for Hygiene License application. A full list of application documents is attached in the appendix 4. ii. The China Inspection Quarantine (CIQ) Labeling Certificate Issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), the CIQ Labeling Certificate is concerning of imported products packaging supervision. A full list of application documents is attached in the appendix 4. Foreign BPC companies are required to a Chinese legal reporting representative throughout the SFDA Hygiene Licenses application process. Moreover, as the official language of China is simplified Chinese, all mandatory information should be in simplified Chinese including the full product ingredients list shown on cosmetic labeling. According to Pisacane (2009), the Managing Partner from Great Way Advisory, after submitting all requested documents to the SFDA, the whole application process will take 4 5 months for â€Å"non special-use cosmetics† and 8 9 months for â€Å"special-use cosmetics† to obtain the final certificate as the SFDA review and evaluate imported cosmetics only 6 times a year. In terms of cosmetics import tariffs, the current import tariff bound rate for imported BPC products is about 10% basically but it depends also on the country of origin and the product category which the import tariffs can reach as much as 150%, plus 17% VAT (value added tax) a nd 5% 30% CT (consume tax). 2.3 Chinese Consumers Behaviour Comprising 34% market share in Chinas BPC market in 2010, the skin care sector is worth USD 9.9 billion, growing at a rate above the GDPand will continue to dominate the BPC industry sales for future couple of years. While more and more people in China move from the lower class into the middle class, they are able and willing to spend more money on personal beauty care products. However, despite the fast rise in personal wealth, the development in Chinese BPC market sales growth which is greatly linked to better richness can be very fluctuating due to the countrys strong consumer saving level. Moreover, in terms of the growth of Chinas BPC sub-categories is rather unequal, for example, sector such as skin care (sales value USD 9.9 billions) is reaching mainstream status in 2010 while others such as fragrances (sales value USD 0.58 billions) and sun care (sales value USD 0.48 billions) remain niche segments. Despite these, there are still obvious areas where Chinese consumers are will ing to spend their money generously such as Premium Baby Care (21% sales growth 2009-10), Premium Skin Care (+19%) or Premium Colour Cosmetics (+15%). Chinese consumer behaviour and their knowledge, attitude, use and response to Skin Care products that reflects in their spending patterns are very much linked with Chinese Culture. Grubow(2008)characterises several beauty trends from the view points of Chinese consumers that intensively influence Skin Care market trends in China: desire for status-improving products, medicinal ingredients welcome, respect for skin care regimes, openness to professional advices and demand for luxury packaging.    Desire for Status-Improving Products Tracking back to ancient Chinese culture, giving a fair, even, pale and fragile quality skin look is quite associated with beauty as it implicated being in a aristocratic social stature. The standard of beauty does not actually change much. Today, Chinese women want a fair, flawless, radiance and translucent skin tone which is considered as wealthy and healthy, meanwhile, browner or darker skin is linked with rural and toiling for money. In result, Chinese women are interested in whitening-orientated products (but bleaching ones which do not give an appearance of evenness and a glow skin tone). Interestingly, a recent survey made by Asia Market Intelligence found that around two-thirds Chinese men also prefer fairer skin and are opened to male skin whiteners. This cultural ideal attracts to every class of people, from the mass to ultra luxury channels, and leading brands such as Olay, Shiseido, Nivea and Avon are offering whitening products not only for facial skin but body in Chinese Skin Care market. Another Chinese beauty trend in terms of status-improving is the skin concentration products which cover for examples facial masks, patches and eyes and chest treatment. Mask treatment is considered luxury as it used to be applied only in a spa treatment which required time and money. This â€Å"DIY approach† with masks containing rich textures or high-tech functions appeals to Chinese consumers and makes them feel unique and luxurious. Again, this pattern taps into the sense of status-enhancing.   Medicinal Ingredients Welcome Traditional Chinese herbal medicine impact strongly on many parts of Chinese day to day life and skin care products are no exception. Chinese consumers believe that some special ingredients provide a better benefit of healing and this is highly linked with the Chinese medicinal practices history. Taking examples of burdock, ginseng and green tea extract which contain antioxidants for skin nourishment; these natural ingredients are popular and famous among both younger and older generations because they are believed to be more inartificial and safer than other ingredients.   Respect for Skin Care Regimes Similar as Japanese skin care rituals that a full Japanese daily ritualistic process contains up to 9 separate steps, Chinese women also respect skin care order. They like to arrange their cosmetics on the dressing table and enjoy the skin care rituals consisting separate steps.While Western Consumers are appealed by products with two-in-one or multiple functions such as Neutrogenas 2-in-1 Cleansing Gel (cleansing and mask), Vichys Puretà © Thermale 3-in-1 One Step Cleanser (cleansing, toning and eye makeup remover) or Olays Total Effects, in China, women purchase Neutrogenas Deep Clean Makeup Remover, Cleanser, Blackhead Eliminating Patch and Soothing Mask or Olays Renewal Lightening Toner, Moisturizer, Lotion and Eye Cream.   Openness to professional advices Though the development of beauty and health care speciality drug stores such as Watsons, Mannings and Sasa in China is far behind the pharmacies in France or Japan or the drug stores in Germany, in principal cities of China, the specialty drug stores has witnessed an enormous sales growth during the past decade. Watsons, for instance, had only 80 outlets back in 2005. But last year, it has opened its 700th outlet in China, making it as the leading beauty and health care speciality drug store in Chinas BPC market.This is not just about the locations or its competitive prices policy that attract lots of consumers; the evidence that each Watsons outlet is equipped with counsellors and pharmacists who provide products advices and recommendations is also one of the key reasons that drive consumers into shops. Consumers in China trust and appreciate the advices of skin care from these shop assistances. It is therefore not difficult to interpret that with this advices-welcoming concept, direct-selling brands such as Mary Kay, Artistry and Avon who always come with sales counsellors and host frequently cosmetics seminars and makeup workshops appeal intensively Chinese consumers attention. (In 2010, 4 out of top 10 Skin care brands are categorized as direct-selling channel.) Demand for Luxury Packaging As consumers from emerging countries tend to search for higher cost-effectiveness products, in China, a cosmeceutical product with a luxury packaging is very much appreciated by Chinese consumers as it gives again the sense of status-enhancing. Packaging like heavy glass container appears more attraction for consumers than a plastic container even if it contains better ingredients or product volume. In addition, Trout (2011)suggests that when developing a new product range at different pricing and customer targeting, the design of packaging helps companies to define a â€Å"new† brand image and extend the attraction to wider potential consumers. 2.4 International Operation Strategy 2.4.1 Operation Strategy Strategy, originally derived from Greek word â€Å"strategos†, was firstly used in the military term and then in the management of business. Drucker(1954)proposed that strategy is â€Å"to analyse the current situation, including the inquiring of companys existing or should-be resources, and if necessary, change the situation.† Strategy was was also suggested by Chandler(1962) that â€Å"determines the base of corporations long-term objectives and taken actions, resources and configuration standards to achieve these targets.† In Andrew(1971)s The Concept of Corporate Strategy book, proposed that strategy is â€Å"the scheme of targets development and major policies and plans for the purpose of achieving specific objectives to describe the companys current and future business.† Glueck(1976)considered strategy â€Å"is a unified, coordinated, broad and integrated plan to reach the basic objectives of the organization†. The definition of strategy was a lso given by Porter (1985), â€Å"strategy is the response to external opportunities and threats, and internal strengths and weaknesses, in order to achieve competitive advantages†. In 1990, Ansoffdefined strategy as â€Å"a set of criteria to lead the organizational behaviour for the decision-making.† Kaplan and Norton(1990) described strategy is â€Å"a set of assumptions of cause and effect†. Porter(1996) again explained that strategy is â€Å"to conduct a selection among activities, enabling the organizational competitiveness while creating the sustainability and differences of the market†. There are various ways and results in strategic planning according to organizational goals and objectives that classify strategic management into different frameworks. Scholars attempt to conclude strategies in practice that are partly summarized underneath. However, there is so far no better or the most appropriate classifications or concepts. It is though agreed that a model which can be applicable to organizations would be capable to recognise and assess their chosen strategy content. Ansoff (1965)s Product-Market Growth Matrix (Table 3). Based on two basic aspects (product and market), a four-product-market portfolio is created that corresponds with corporations marketing strategy: Market penetration strategy is based on the present products portfolio, attempting to increase the market share. Market development strategy is to find and develop a new potential market basing on present products. Product development strategy is to create or bring new products in order to replace companys existing products Diversification strategy is to develop new products for new potential market. Porter (1980) characterized three general types of strategies into a category scheme that can be used to achieve and continue business competitive advantages: cost leadership strategy, differentiation strategy and segmentation strategy (Table 4). David (1986, 1995, 2010), has formed a modern Strategy-Formulation Analytical Framework that assisted strategies generate and evaluate feasible alternatives for the purpose of choosing a specific course of action. Strategies can be recognized, assessed and chosen by this framework which contains three stages including: the input, matching and decision (Table 5). 2.4.2 SWOT Analysis Originally developed by Albert Humphrey in his research project based upon the US Fortune 500 companies during 1960s to 1970s, SWOT analysis is a strategic planning method that specifies the corporate objective and identifies the favourable or unfavourable internal and external factors to accomplish this objective. It defines, analyses and evaluates corporate internal Strengths and Weaknesses and its external Opportunities and Threats that helps the organisation to determine the operational problem and the strategic decision making. A SWOT analysis result matrix was presented by Weihrich(1982) using strategies matching approach to develop relevant future coping strategies (Table 6). The procedures of SWOT analysis are often associated with corporate strategic planning process that can be combined into following steps: Conducting the description of business environment; Identifying and validating all affecting external factors; Predicting and assessing the future changes of external factors; Reviewing the internal strengths and weaknesses; Framing a feasible strategic planning by using SWOT analysis; and Conducting strategic choices and decision making. According to Weihrichs SWOT Analysis Result Matrix (in step five), a result of 22 strategies is hereby described as follows: SO Strategy: in accordance with the Maxi-Maxi principle, to consolidate strengths and improve opportunities. The direction of business development can be for example, (1) focusing on the growth of one single product, technique or market; (2) discovering new market for alternative selling channels; (3) developing new product using organizational resources; or (4) creating a new product life circle for customers to identify with aiming at winning the competitive market. It is the best operational strategy for business development and profits making with a closed coordination of corporate internal resources and external environment. WO Strategy: in accordance with the Mini-Maxi principle, to improve organizational weaknesses and manage opportunities. The result of Mini-Maxi strategic planning can be (1) unrelated diversification; (2) joint venture; (3) strategic alliance; or (4) consortium. ST Strategy: in accordance with the Maxi-Mini principle, to reinforce corporate self-strengths and cope with threats. Examples for strategic decision making can be (1) horizontal integration: integrating business of the same level to reduce competitors; (2) vertical integration: integrating upstream/downstream firms to avoid external threats; or (3) using related diversification improve business synergy.